David Beckham Launches Bodywear for H&M

Continuning its successful tradition of marrying haute fashion designers with its chic, fashionable brand, Swiss retailer H&M in February will launch its latest retail partnership with soccer star David Beckham.

Beckham's "Bodywear" collection will drop in February, and will include men's briefs, boxers, vests, T-shirts, PJs, and long johns. If you want to grab it, the line will be available online (hurray!) and at the chain's 1,800 stores.

Bodywear will emphasize fit, comfort and style, but that doesn't mean that women can't snag a vest -- or two! This marks the latest in a string of buzzworthy partnerships for H&M -- Versace, Madonna and Stella McCartney fashions have lined the hip retailers' racks.

I don't usually cover men's fashion, but this development is interesting.


Beckham will join his wife, who also has an uber successful clothing line, as he makes his fashion mark. I can't think of a better person to launch an underwear line -- besides soccer, Beckham used to be an underwear model for Emporio Armani. And, yes, the 36-year-old will model his own  line!

David Beckham modeling his Bodywear line for H&M

And, let's face it, women want their men to be fashionable and most of the time, we have to be the ones to do it! They will wear underwear with holes in them until they fall off! Just like women love a good pair of underwear, so should men. Look good under your clothes, feel better about your clothes, no?

London Style

Green Waterfall Jersey Dress, £25, Dorothy Perkins via InStyle.Co.UK

There's just something about London-style that I love.

Maybe it's the fact that their fashions are quirky and different. 

Maybe it's the fact that, because it's overseas, that their fashion just speaks to me.

Or, maybe it's the fact that they give the finger to U.S. styles, preferring to beat to their own drum.

It's different enough that I just love it. I luv, luv, luv shops like like Asos, Zara and Topshop.

Sure, there are some designers that we share on both "sides of the pond," but then they've got their own, like House of Holland, for example. I got a chance to catch up with my European fashionistas over the weekend when looking through InStyle's UK edition.

Was amazed by how different, yet how chic, their styles are. For one, they call low-cost, yet stylish brands "high street." Think H&M and Target. And, I was suprised by their trends: They are big on Peter Pan collars. Who knew? And will and how fast will that trend get here, because I'm still having flashbacks from those peter pan collars I wore from 6th-8th grade Catholic school.

What do you think of London style?

Versaci Debuts at H&M

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First it was Missoni for Target. Now comes one of the hottest pairings  of all - Versace for H&M.

The uber hip retailer H&M debuts its Versace collection today at stores across the country. It's the latest luxe for less pairing, as high-end fashion brands increasingly unveil their clothing to the shopping masses at discount retailers.

Branding high-end names with discount retailers is a hit, breathing new life into brands and exposing them to a new customer base they might not have otherwise reached.  Missoni for Target was a smashing success, selling out in mere minutes online and in stores. (I was lucky enough to snag a Missoni shirt for less than $15 a few weeks later on the clearance rack.)

And other pairings such as Mizrahi for Target, Vera Wang for Kohls and even Stella McCartney for H&M have all been met with the seal of consumer approval.

In Versace's case, their H&M line is priced at a fraction of its regular retail cost -- $20 to $400. It's all Versace, with plenty of leather, studs and the Versace "print" they are known for. The line was introduced in the U.K. last week, and sold out.

Today, the retailer will showcase its U.S. collection in select stores in New York, Georgia and California and other states. Customers in NYC lined up 24 hours before the store opened.

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If you've always wanted Versace, but couldn't afford the price, now's your chance, Hairnistas. Don't expect to buy the entire line, though. These fashionable pairings usually feature a limited selection of designer wares and when they're gone, they're gone.

In Versace's case, customers will be limited to two of each item at H&M. I heard on Good Morning America that customers will only have 15 minutes to shop each section.

Happy shopping!