Lisa Price talks Carol's Daughter sale to L'Oreal

By Tenisha Mercer
www.HairNista.Blogspot.com

Lisa Price talks to Madame Noire about what led Carol's Daughter to file bankruptcy and the sale to L'Oreal USA ... in her own words.

View video here

Report: Carol's Daughter Isn't Filing for Bankruptcy

By Tenisha Mercer
www.HairNista.Blogspot.com

News FLEW late last week that natural hair care company Carol's Daughter had filed for bankruptcy.

Folks all over the Internets, on blogs and on Facebook, talking about why and how Carol's Daughter Founder Lisa Price messed up. They'd all but nailed the coffin shut, lamenting and pontificating on blogs written THREE years ago about how Price rattled her core fan base (essentially accusing her of selling out to focus on a multi-cultural audience) from the now defunct 2012 ad campaign featuring Selita Eubanks, Solange and Cassie.

Yes, you read that right, a 2011 blog! Folks blamed it on Carol's Daughter exec  Steve Stout, how he doesn't like Black folks (what did ANY of that have to do with this)?

Careful. Only thing is, most of what was written about Carol's Daughter last week wasn't true, according to Price. I've been on vacay for the past week and in chill mode (I kno), so I didn't write anything about it.

But I'm so glad that I waited.

Seems like most of ya'll may have been dead wrong (hey, I've rushed to judgement on stuff before, too, and even I had a convo with one of my good friends about this topic).

Carole's Daughter isn't filing for bankruptcy and, in fact, things are going quite well for the company, according to Price, who said reports about the company's bankruptcy filing were "misleading." I know I saw her new line in Target yesterday, but this is what Price said on her company's Facebook page in an open letter today:

Carols Daughter Introduces Product For Transitioning Hair

Carol's Daughter Transitioning 1-2-3

Carol's Daughter has unveiled a new product line -- Transitioning 1-2-3 -- that's designed specifically for transitioners, as well as an online forum who want to transition to natural hair. The product bills itself as the "first and only relaxed-to-natural" kit.


This is one of the few products that most hair bloggers, except for those who are transitioning, can't really test or review. However, I think it's a good thing that a major Black hair company is paying attention to this critical market.

Natural hair isn't a blip on the radar screen; it's a major shift in black hair. The sales of relaxers have decreased double digits since 2007. Transitioning isn't rocket science per se, but it is a process that can come with challenges, especially among those who don't want to big chop.

Transitioning is a science in itself -- which products to use, as well as which methods to manage hair. What works on relaxed hair doesn't necessarily work on natural hair. And most transitioners have unique experiences; what's easy for one person may be more challenging for someone else.

And that's where Carol's Daughter comes in.

With the success of sites like CurlyNikki.com, online forums and blogs are a primary way that naturals communicate, share tips and information. Carol's Daughter online forum promises to provide tips for those making the transition from relaxed to natural hair, with videos, first-person stories and blogs from Carol's Daughter founder Lisa Price. 

What do you think of products made specifically for transitioners?