Monday, July 2, 2012

Carols Daughter Introduces Product For Transitioning Hair

Carol's Daughter Transitioning 1-2-3


Carol's Daughter has unveiled a new product line -- Transitioning 1-2-3 -- that's designed specifically for transitioners, as well as an online forum who want to transition to natural hair. The product bills itself as the "first and only relaxed-to-natural" kit.


This is one of the few products that most hair bloggers, except for those who are transitioning, can't really test or review. However, I think it's a good thing that a major Black hair company is paying attention to this critical market.

Natural hair isn't a blip on the radar screen; it's a major shift in black hair. The sales of relaxers have decreased double digits since 2007. Transitioning isn't rocket science per se, but it is a process that can come with challenges, especially among those who don't want to big chop.

Transitioning is a science in itself -- which products to use, as well as which methods to manage hair. What works on relaxed hair doesn't necessarily work on natural hair. And most transitioners have unique experiences; what's easy for one person may be more challenging for someone else.

And that's where Carol's Daughter comes in.

With the success of sites like CurlyNikki.com, online forums and blogs are a primary way that naturals communicate, share tips and information. Carol's Daughter online forum promises to provide tips for those making the transition from relaxed to natural hair, with videos, first-person stories and blogs from Carol's Daughter founder Lisa Price. 

What do you think of products made specifically for transitioners?

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