Target Scores Another Hit with Jason Wu

Trendy chic retailer Target has scored yet another fashion coup: The recently launched Jason Wu For Target collection has created a shopping frenzy, with fashionistas clamoring online and in stores to get the chains' hottest retail collabo.






Jason Wu for For Target


They were largely unsuccessful: Much of the Jason Wu collection sold out within the first hour. Angry shoppers deluged Target's Facebook and Twitter pages, frustrated that they couldn't get their hands on Wu's limited edition collection, which ranges from $20 to $60 for women's clothing and accessories.




Jason Wu For Target


In Miami, two customers cleaned out a store's collection, overfilling two shopping carts with Wu merchandise. Allegedly, they tried to sell the products for higher prices outside the store, as seen in this YouTube vid:

Source: YouTube


This isn't the first time Target has had such a high demand for its limited edition collections. In October, the launch of the Mossimo for Target Collection sold out in minutes and crashed Target.com. Target learned from its Missoni missteps and limited purchases to two of the same Jason Wu items on its website. It also did not make Jason Wu available at all stores.

What do you think of the Jason Wu for Target collection? Will you buy it?

Shops At Target

Seriously, can we love Target any more?

Target is launching a mini boutique-type concept with handpicked speciality items, called The Shops at Target.

Source: YouTube

The items will be local, giving small retailers the opportunity to sell their wares at a chic, mass retailer. And, yes, these will be retailers off the beaten path -- outside of NYC and LA. The boutique goods launch in May, both in-store and online (though probably a much smaller selection online).

Among the stores featured will be: The Candy Store in San Francisco, beauty chain Cos Bar, Polka Dog Bakery in Boston, Privet House home decor store in Connecticut, and The Webster clothing store in Miami Beach.

The shops will switch out every six weeks, items offered will be apart of limited collections.

Target is good at what they do, and many other retailers should be taking notes. This only adds to their "what's at Target?" persona. The retailer recently announced that it will sell a limited collection of dresses, scarves and handbags for First Lady Michelle Obama designer Jason Wu in February.

Late last year it famously launched its Mossimo for Target collection. And, in big news but with few details, Target announced it will sell Apple iPhones, iPads and other products as part of a trial offering, rolling out 25 stores at a time. No word on when.

We can only wait to see what's next at Target.

Are you a Target fan? What brand do you want to see there?