Trendy chic retailer Target has scored yet another fashion coup: The recently launched Jason Wu For Target collection has created a shopping frenzy, with fashionistas clamoring online and in stores to get the chains' hottest retail collabo.
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| Jason Wu for For Target |
They were largely unsuccessful: Much of the Jason Wu collection sold out within the first hour. Angry shoppers deluged Target's Facebook and Twitter pages, frustrated that they couldn't get their hands on Wu's limited edition collection, which ranges from $20 to $60 for women's clothing and accessories.
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| Jason Wu For Target |
In Miami, two customers cleaned out a store's collection, overfilling two shopping carts with Wu merchandise. Allegedly, they tried to sell the products for higher prices outside the store, as seen in this YouTube vid:
Source: YouTube
This isn't the first time Target has had such a high demand for its limited edition collections. In October, the launch of the Mossimo for Target Collection sold out in minutes and crashed Target.com. Target learned from its Missoni missteps and limited purchases to two of the same Jason Wu items on its website. It also did not make Jason Wu available at all stores.
What do you think of the Jason Wu for Target collection? Will you buy it?
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