Study: Natural Hair Among Black Women Growing

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I love it when mainstream press shows naturals love.

Yeah, yeah, I know blogs from my fellow curlies like CurlyNikki.com, BGLHOnline.com and others make it seem like natural hair is the "norm," but sadly, it's not. We're an insulated, online community that, while overwhelmingly nurturing and supportive, can still feel like you are waging a solo war depending upon the natural community where you live.

So, imagine my surprise when I read an article on USAToday.com about "natural hair making waves among Black women." It quoted Design Essentials and a TV reporter who went natural, and a side article featured CurlyNikki.com (a.k.a. Walton).

Earlier, we asked if natural hair had gone mainstream. This article seems proof that it is, and it's more than just anecdotal.

Here was the gold nugget:

"The number of black women who say they do not use products to chemically relax or straighten their hair jumped to 36% in 2011, up from 26% in 2010, according to a report by Mintel, a consumer spending and market research firm. Sales of relaxer kits dropped by 17% between 2006 and 2011, according to Mintel."