David Beckham Launches Bodywear for H&M

Continuning its successful tradition of marrying haute fashion designers with its chic, fashionable brand, Swiss retailer H&M in February will launch its latest retail partnership with soccer star David Beckham.

Beckham's "Bodywear" collection will drop in February, and will include men's briefs, boxers, vests, T-shirts, PJs, and long johns. If you want to grab it, the line will be available online (hurray!) and at the chain's 1,800 stores.

Bodywear will emphasize fit, comfort and style, but that doesn't mean that women can't snag a vest -- or two! This marks the latest in a string of buzzworthy partnerships for H&M -- Versace, Madonna and Stella McCartney fashions have lined the hip retailers' racks.

I don't usually cover men's fashion, but this development is interesting.


Beckham will join his wife, who also has an uber successful clothing line, as he makes his fashion mark. I can't think of a better person to launch an underwear line -- besides soccer, Beckham used to be an underwear model for Emporio Armani. And, yes, the 36-year-old will model his own  line!

David Beckham modeling his Bodywear line for H&M

And, let's face it, women want their men to be fashionable and most of the time, we have to be the ones to do it! They will wear underwear with holes in them until they fall off! Just like women love a good pair of underwear, so should men. Look good under your clothes, feel better about your clothes, no?