Target is launching a mini boutique-type concept with handpicked speciality items, called The Shops at Target.
Source: YouTube
The items will be local, giving small retailers the opportunity to sell their wares at a chic, mass retailer. And, yes, these will be retailers off the beaten path -- outside of NYC and LA. The boutique goods launch in May, both in-store and online (though probably a much smaller selection online).
Among the stores featured will be: The Candy Store in San Francisco, beauty chain Cos Bar, Polka Dog Bakery in Boston, Privet House home decor store in Connecticut, and The Webster clothing store in Miami Beach.
The shops will switch out every six weeks, items offered will be apart of limited collections.
Target is good at what they do, and many other retailers should be taking notes. This only adds to their "what's at Target?" persona. The retailer recently announced that it will sell a limited collection of dresses, scarves and handbags for First Lady Michelle Obama designer Jason Wu in February.
Late last year it famously launched its Mossimo for Target collection. And, in big news but with few details, Target announced it will sell Apple iPhones, iPads and other products as part of a trial offering, rolling out 25 stores at a time. No word on when.
We can only wait to see what's next at Target.
Are you a Target fan? What brand do you want to see there?
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